What can your construction site do to promote your brand?

When construction is underway at your site, whether it is for new houses, commercial use or public use. It is important to use all options available to you to promote your brand and to advertise the new future properties. Below are areas you should consider when planning your construction site.

What is visible from the road? 

Most building sites are situated next to a busy road, meaning plenty of views from motorists as they drive by. Creating lots of opportunity for your message to be seen as they pass by. Most building sites will use fence scrim or hoarding boards around the side of their site that runs parallel to the road. These options create massive space for branding to be used and for messages to be clearly seen.

construction site hoarding boardsconstruction site heras fence scrimconstruction site heras fence scrim

 

 

 

 

 

 

 

 

Another display product commonly used is aluminium flagpoles with portrait flags. These can be installed aluminium showhome flagpolesaround the boundary of your site and provide a strong branding message, especially when matched to your hoarding boards or fence scrim. Flagpoles are easy to install and we can even install flagpoles using our inhouse installation team. 

Using a portrait flags enables more surface area for your message with most house builders or construction companies option for their logo and brand colours on a duplicate flags across all aluminium poles. Many of our customers use hundreds and even thousands of flags across their site per year. To assist them we are able to offer storage and call off facilities for flags and poles, ensuring our customers have the products they need when they need them.

What branding can be used when someone enters your site?

The first thing that someone entering your site should see is your entrance sign, welcoming them to the site and informing them of your brand. Additionally, welcome signs also inform visitors of the layout of the site and what construction is taking place. We are able to supply a number of bespoke signage options in addtion to assisting with the design and installation. Should you have any questions about your requirements we are happy to help. 

Construction building entrance signNew house site entrance signIndustrial estate directional signNew homes entrance site

 

 

 

 

 

 

 

 

Directional SignageMost construction sites are vast with many rows of new houses or buildings being built. Directional signage is a great way to help visitors around your site. We have a number of different fixed and temporary signage options available to suit the ever changing layout of your site. 

For signage that is likely to be fixed and last the length of construction we recommend dibond, this material is hard wearing and long lasting. For signage that is likely to move around as your site develops or is only needed for shorter periods of time, our foamex boards would be a more cost-effective solution. 

 

Does your site have a marketing suite?

Most new housing sites will have a marketing suite located towards the front of the site, this provides visitors with a place they can go to ask questions. It is important that your marketing suite stands out, matches the branding around your site and communicates your messages. We have installed numerous signage solutions into marketing suites such as fascia signs, custom wallpaper and swing signs

new homes marketing suitenew homes marketing suiteswing sign

 

 

 

 

 

 

 

 

For helping planning your branding in and around your construction site, our experienced team are available to advise Contact us

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Flags Guide

All our fabrics have desired uses, from our external flags to our external banners, indoor displays and specialist flag materials.

Flagpoles Guide

Damage to flags and flagpoles is often caused in windy conditions. Lowering your flag in adverse weather can prolong the flags life.

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